Which statistic indicates how often a click has led to a conversion?

Which statistic indicates how often a click has led to a conversion?

• Cost-per-conversion
• Clickthrough rate (CTR)
• Conversion rate
• Converted clicks

Correct answer is:

• Conversion rate

Explanation: Conversion metrics are adjusted to reflect only the ad clicks that could have led to conversions

Read more here: https://support.google.com/adwords/answer/3419241?hl=en

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