Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

• A) The targeting options that were used
• B) Clickthrough rate (CTR) and cost-per-click (CPC)
• C) View rate and cost-per-click (CPC)
• D) View rate, cost-per-view (CPV), and follow-on views

Correct answer is:

• D) View rate, cost-per-view (CPV), and follow-on views

Explanation: So, you’ve uploaded your videos to YouTube, and have been running your TrueView campaign for a while. Video ads provide a range of viewer actions that can be measured and tracked so you can better achieve your advertising goals. For example:

• If you find that your video ad’s view rate is lower than ads in your other campaigns, you can adjust your campaigns for a higher view rate.
• If your cost-per-view (CPV) is higher than your target CPV and you’re willing to reach a broader audience, try adjusting to a lower CPV.
• If you’re not achieving your clickthrough rate (CTR) or CPV goals (and are paying much less), you can consider increasing your CPV or CTR.

Read more here: https://support.google.com/partners/answer/3013684

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