Which of these formats can be booked cross-screen (mobile and desktop)?



Which of these formats can be booked cross-screen (mobile and desktop)?
  • A) Rich Media Custom Mastheads
  • B) Video Mastheads
  • C) Rich Media Layouts Mastheads
  • D) Video Media Layout Mastheads
Correct answer is:
  • B) Video Mastheads
Explanation: Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:
  • Video Masthead — Including optional interactivity
  • TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features
  • Reserve in-stream ads — Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rolls
  • TrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch page

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