What is masthead billing based on?

A) Impressions
B) A flat daily fee
C) Impressions and clicks
D) Clicks

Correct answer is:

B) A flat daily fee

Explanation: As an advertiser or ad agency, you can buy placements on a reservation basis–instead of through the AdWords auction–when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate.

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What is masthead billing based on?

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