What does average view frequency measure?

A) All of the listed answers are incorrect
B) The average number of times people have viewed the ad
C) The average number of channel views
D) The average view rate for the ad

Correct answer is:

B) The average number of times people have viewed the ad

Explanation: The typical number of times that someone viewed your ad over a given time period. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

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What does average view frequency measure?

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