What are best practices for creating a TrueView in-stream ad?

What are best practices for creating a TrueView in-stream ad?

• A) All of the listed answers are correct
• B) Provide clear next steps so customers can take action
• C) Deliver the most important message early in the video
• D) All a call-to-action (CTA) overlay

Correct answer is:

• A) All of the listed answers are correct

Explanation: Following are the best practices for creating a TrueView in-stream ad.

• Be clear about what your business offers, since the video may be your sole communication with a site’s viewers.
• Have a clear call-to-action within your ad, and select colors and fonts to match your brand.
• Keep your video short and sweet. Deliver your most important messages early in the video, in case viewers stop watching before it’s over. Play ratesdrop off significantly after 45 seconds.
• Provide clear next steps for customers to take after finishing the video. That could be making a purchase, or visiting your website or store.

Read more here: https://support.google.com/youtube/answer/2375498?hl=en

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